Positioning: The Battle for Your Mind

‘One of the most important communication books I’ve ever read. I highly recommend it!’ – Spencer Johnson, author of “Who Moved My Cheese?” and co-author of “The One Minute Manager”. ‘…Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of “Positioning”…’ – David Bohnett, Chairman and Founder of GeoCities. The first book to deal with the problems of communicati

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