Principles of Marketing (14th Edition)

Learn how to create value and gain loyal customers.   Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.   The fourteenth edition includes coverage on sustainability and a fo

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Marketing

Grewal and Levy’s Marketing is the first text published since the AMA introduced its new value-based definition of the word “Marketing”, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, “Marketing Creates Value” permeates this text and is stressed through the main themes of entrepreneurship, service global

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